Digital marketing is the basic need of the company to increase the number of clients and sell as many as possible. These all tactics bring organic traffic to the website and appear your business on the search engine result page. There is confusion between these 3 terms which will be clear in this article, stay connected. 

To drive SEO digital marketing techniques, you need to understand SEO, SEM, and PPC. Firstly, we will discuss the terms one by one. 

Search Engine Marketing

SEM is a broad term that includes SEO and PPC. Search engine marketing is the practice of digital marketing which boosts the business's growth. The visibility of your website will be more with SEO Marketing, as SEO goes hand in hand with SEM. SEO drives organic traffic while PPC is used for paid traffic. SEO digital marketing improves the standard of a company and stands out among billions of companies. 

Search Engine Optimization 

SEO and search engine optimization are used in the creation of content related to the service of the company. It enhances the appearance of content as it contains the keywords that help content stand in search engine result pages. You have to determine the trending words on the internet about your domain. Then incorporate these words in the blogs, posts, pages, and links you use for awareness and rank higher. SEO digital marketing gets the 50 % of the increase in traffic.

SEO is of 4 types:

  • On-page SEO: 

Web pages and online content is optimized according to the requirement.  

  • Off-page SEO:

Back-linking and interlinking are off-page SEO. 

  • Technical SEO:

Make the domain of your website optimized by applying SEO to the technical issues. 

  • Local SEO:

It is the new term evolved, which improves the local search engine results. 

Pay Per Click (PPC)

Pay-per-click is an advertisement technique that is done with the money. You have to pay the click on the Ads every time the user clicks on them. It depends on the budget of the company and how much traffic they want. It is another SEO marketing procedure businesses are using nowadays.

It is done through search engines google, yahoo, or bing and social media apps like Facebook, Twitter, Instagram, and LinkedIn as well. PPC is also not an as easy task as SEO. There are several factors to keep in mind like choosing the right keyword, ad groups, and landing pages. The Ads should be catchy enough to gain the clicks of the users and convert the strategy into the successful selling of products. You have to be unique to appear in the competition of similar brands. No need to pay more to be visible and prominent.  

There are different methods to use in PPC SEO digital marketing:

  • Google Shopping 
  • Search advertisement 
  • Remarketing 
  • Social media advertisement 
  • Display advertisement 


Search engine marketing and search engine optimization are both different in every except the search engine ranking.

  • Search engine marketing is a paid strategy while search engine optimization is an unpaid tactic. 
  • Search engine marketing can be done through different platforms like amazon, google, and social media platforms but SEO is an optimized web page that includes a company website, page, content and meta description, and link as well. 
  • SEO brings organic traffic while SEM concentrates on both organic and paid models. 


SEO is the optimization technique through different pages, blog writing, posts, stories, and links which improve the search results. PPC is the paid or financial method that gains a click on advertisement through many platforms like Facebook, insta, and google Ads.  

  • Search engine optimization is taking a bit more time than PPC, as it works on organic traffic gaining. Pay-per-click or cost-per-click provides immediate results.
  • Search engine optimization criteria are changing from time to time also the keyword's requirement. Pay-per-click is best at that point because ads can never be out of date. You can use it in remarketing as well.
  • SEO marketing works for the long term in case of someone avoids Ads. They prefer to know about the product from an authentic website. PPC is good for short-term results as it increases the user clicking the Ads. You don’t need to be anxious about the algorithms. 
  • PPC is fast enough while SEO proceeds with consistency.

Marked vs Organic Outcome    

Paid Ads are popping up with the tag Ad on them. It usually calls to action, phrases, quotes, call now, or messages like banners. It can be a newsletter, subscription, and offers or discounts. 

Organic results have their own identity and work for a longer period. SERP rank higher automatically because the websites have a piece of reliable information for the users about what they are searching. 


SEM, SEO, and PPC, all are used to improve SEO digital marketing. The main motive is to rank higher on the search engine result page because users usually won’t go beyond the first page. SEM covers the SEO and PPC and improves the business to be noticeable in the market. SEO is used to boost the results on the page and off the page. PPC is used according to the economical condition of the company. Brainsol Technologies gives outstanding results to companies whatever strategy they want. You can invest in SEM, SEO, or PPC as well. Call us and book the appointment now.